To remember the future with Predictive Analytics

Predictive Analytics

  • ‘It’s a poor sort of memory that only works backwards,’ the Queen remarked.
  • ‘What sort of things do you remember best?’ Alice ventured to ask.
  • ‘Oh, things that happened the week after next,’ the Queen replied in a careless tone.

Lewis Carroll in “Alice Through the Looking Glass” talked about predictive analytics without mention them directly.

Thinking of the future

One of the main activities that we consciously or unconsciously do daily is thinking scenarios. And within a company it is formalized to generate the possible strategies and necessary contingency plans.

predictive future

But to what extent can all of the possible scenarios be covered?

Quoted to L. Carrol at the beginning of the text can identify the position that you assume when analyzing the possible cases that are prepared in the diagram of a business strategy. You think it is quite sensible to study the construction of the future from past events, and these events are constructed by data.

The power of data

The data ordered in a certain way helps build a prediction-based future as it happened in the past. Cycles are created with events formed by data as well, and so you could continue with any example where the future is one of the variables to try to build to make decisions.

It is not so strange then to think that the data is the value that dominates the world, and is coveted by the companies of the world while the users still do not notice the value that they are delivering. They offer us free membership mirrors or basic services without pay while we deliver the gold of the data so they can build the future that we expect.

A less conspiratorial look can make us think about the good use of Predictive Analytics. What we build and manage to improve the ideas of the future that we are considering taking into account the level of influence of the lived experiences.

Memory, Blake wrote, allows us to “travel times and spaces far and far.”