We live in a historical moment where many services are offered for free.
How much do they really give us on the internet?
Customers who pay for the service in a currency that is not legal tender. An implicit barter where no one decides what they want to do it, and does so in exchange for a “free” service.
A barter of data that the user is willing to give, or that has no other because they are already part of the conditions that are proposed and accepted (most of the time unread) without caring while the service is free.
Let’s go to the concrete
Let’s take a concrete example; WHATSAPP, millions of people around the world using a communication service whereby you need only one device and one network for which data is transmitted (often “free” too). An invaluable service that changes the way of communication, the chat was installed as a natural way of communicating, and then expanding to audios, calls and now video calls that work in the majority of the times to perfection.
But, all that free service, what is it due to? Imagine that it has no economic interest, and that those responsible for the service only want people around the world to share information, keep in touch, or any of the thousand symbolic benefits that a communication service means. Now, how do you maintain that platform? Where is the income of the service providers so that it can be kept “free”? In the data with which we reward your service minute by minute.
Every word or comment that we make in a time zone, with a certain age and in some language leaves them with data that related generates the same amount of extremely important information to sell and obtain income that helps them to maintain their platform and gives them the service of Communication, and maybe, if they have some money left, they may have earnings for the service.
Simple, the data as an international currency.